Here at UWZ it’s ABT ….. Always be testing
Initially, we were about sales and marketing automation. Doing everything a Sales Manager can only hope their sales team will do. We’re human, consistently following a mundane, boring process is hard for us. Even when it’s time tested as a working model.
Building automated processes that ensure that no lead ever gets neglected and producing email sequences to educate and engage the leads.
Applying scores to the leads (based on their actions) and filtering the highest scoring leads further down the sales cycle.
At any point knowing which of your leads are the most likely to be buying. With actions being tracked a further benefit is getting to see what’s working best. Where your advertising budget is well and poorly spent. The content your leads respond best to.
Each step of the buying process can be optimised. Over time it evolves and becomes a huge asset to your company.
With automation set up you’re now in a position to test and make informed decisions on where to spend your marketing budget. This has allowed us to expand our services based on testing.
When used right, Linkedin is probably the best resource to consistently find, connect with and close leads.
It's not just for recruiting, deals are being proposed and closed all the time.
It's like being in the biggest networking meeting you could wish for, that's open 24/7.
If you're interested in learning about best practices to make Linkedin an effective prospecting tool click the big orange button.
It's an invitation to a webinar where you're going to learn a 4 step method to make prospecting on Linkedin a success.
Whether you've never used Linkedin, used it but without success or even if you're bringing business in through it all the time, I can highly recommend attending.